I get questions from authors all the time. “So, I see you use blog tours on your new releases. Why? Aren’t they expensive? Aren’t they a lot of work? Are they really worth it?”
Okay, so the questions are more varied than that and come faster than I can hope to answer. The short answer to the above is:
“Because I want the best exposure for my book, not compared to other marketing products, yes, and absolutely!”
But let’s define blog tours before I tell you why I love blog tours.
What is a blog tour?
Well, it’s just like it sounds. Instead of you going on a book tour from one bookstore to the next in an area, your book goes on tour all over the world… featured on reviewer blogs.
Yes. That’s a thing. There are people who have blogs featuring nothing but the (very many) books they read! As in sometimes dozens in a week!
How do blog tours work? I recommend THIS blog post over at WordQuill.com for that. It covers blog tours from the blogger’s perspective AND from an author’s perspective—both of them mine.
So, what are these 3 great things about blog tours?
I mean, I get it. If you went and read that post about how blog posts work, I’m sure it sounds like a LOT of work, right? Well, it is. But this is what you get for your time and money.
That’s the primary goal for authors. We need those reviews. And blog tours provide them. Now that doesn’t guarantee you 14-50 five-star reviews at the end of your two weeks. You’ll get a mixture of 3-5 stars usually.
And that’s GOOD. If every reviewer gave you five stars for every book you ever toured, you’d know you were getting the equivalent of purchased reviews. Why? Because every book is NOT for every person. Period.
But did you see that? 14-50 people reading your book. I don’t think I’ve ever had fewer than 25 people reviewing (except for the scavenger hunt we did). That’s a lot of reviews—thoughtful, purposeful reviews. And on blogs, people frequent every day! This is GOOD exposure.
2. Which takes you to the second thing. Exposure
Look, not all exposure is equal. You know the whole “all publicity is good publicity”? Yeah. Not true with your book. So, blog tours send out your book to bloggers who are predisposed to like it. After all, they read your genre, they request to read and review your book, and they have a desire to connect with and support authors. It’s why they do what they do.
Trolls are in every walk of life, but blog tour organizers do not allow them a voice on their tours.
Don’t believe me about that exposure? Well, the numbers are staggering.
On a recent tour, these were the stats on who saw my book featured
- Number of Participants signed up: 30 bloggers
- Number of posts completed: 30 bloggers,
- Tweets: 6, 876
- Facebook Shares: 543
- Number of people reached through CelebrateLit bloggers: 418, 932
If that’s not reason enough to book a tour now, I don’t know what is!
3. They’re fun.
No, really. They are. I have a launch team member or three who joined us because of these tours. I’ve made friends—loyal readers. And it all began with those blog tours. And you know when we talked about having “Cheerleaders” on the podcast? Well, this is one way to find them!
Look, I know it’s a lot of money. But it’s a lot less expensive than trying to do it all yourself.
These companies spend a lot of advertising money boosting posts, connecting with the right people, and making sure your book has the most exposure possible.
You can’t achieve the same on your own. You just can’t. Save yourself the hassle and spend the MASSIVE amounts of time you’ll save writing your next novel. It’ll be a much better investment and return.
There are lots of companies that provide these services. I’ve been very happy not only with the price point but the quality and integrity that CelebrateLit offers. So if your book happens to be Christian fiction (and occasionally non-fiction), I highly recommend their services.
So how do you get started?
You go to Google and find the right tour for your book. It’s that simple (but I’d check out that blog post on WordQuill about what you’ll have to do first). Here are a few genres I found with a 2-minute pass:
- General: (I think– Xpresso Book Tours)
- YA: (YA Bound Book Tours)
- Multiple Genres: (Tasty Book Tours )
- Christian Fiction/Non-Fiction: (CelebrateLit)
Meanwhile, I have a tour coming up, so I’m off to work on that!
Note: This post was written without coercion or compensation. I just had to throw that in there. I have no personal interest in convincing anyone to use a blog tour service aside from my desire to help you get your books in front of people who want to read them!