In Hamlet, Polonius said: “This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.” He was right….

  Welcome back to the Alive and Writing Book Club! We’ve read the book, Boundaries by Cloud and Townsend, and are ready to discuss the good, the bad, and the ugly (cue music). Join us…

  Knowing who your reader is can help direct your marketing efforts. But finding them? Well, that’s what this episode is all about because we’re helping Clark find his loyal readers. In this longer episode,…

  To find our readers – to interact with them and to get to know who they are as people – we need to figure out some of their basic information. Knowing who your reader…